A recent Walt Disney survey indicates that one of the top necessities in life is access to the Internet. In today’s world the digital agenda is growing in importance and impact. We make use of Uber for travelling and conferencing, we watch TV on our smart phones, monitor our health with our smart phones, increase our reach and impact with social media. The most frequently asked question is ‘Is there Wi-Fi?’. New technologies can be a distraction or a help.
An Onboard Wired to Govern 2016 survey showed that nonprofit leaders use new technologies to build relationships, share knowledge, enhance communication and network. Charities are tentative in using technologies to support governance, strengthen board performance, organise or host meetings.
We can become fixated to our iPhone or Android for fear of missing out. Organisations need a successful digital approach as part of their core. With the flow of data and information organisations are better able to monitor impact, connect with their clients, hear their voices and respond to their needs. The result? They are better able to tailor their approach and add value.
Questions to Reflect On
Do you have a digital strategy?
How is it working?
What do you need to strengthen?
What are your social media habits?
What patterns are you uncovering?
There is so much more to be explored and utilised to enhance success. What an exciting journey ahead!